Marketing Coordinator
What started as a small garden in a vacant lot in this little inner-city neighborhood, quickly turned into the City of Dallas’ first urban farm. The original farm is 1.25 acres boldly situated in the South Dallas community of Bonton, an area ravaged by generational poverty, crime, and classified by the USDA as a food desert. In 2016, a local family, the Treffingers, were inspired by the mission of Bonton Farms and generously donated 20 acres of land located about 10 miles from the original farm. They loved it so much that when another 20 acre plot adjacent to the original one became available, they purchased it and donated it for further expansion of Bonton Farms. That 40 acre site is what we call "The Bonton Farms Extension". It happens to be one of the largest urban farms in the Unites States. In this unlikely setting, we are cultivating a sustainable and vibrant urban farm with the mission to restore lives, create jobs and ignite hope.
For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton that were a given elsewhere. People here experienced higher rates of diabetes, stroke and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive - health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education and access to fair credit. Today, the community is transforming, and healing is coming from within.
Who We Are
Bonton Farms is on a mission is to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place-based interventions to build community capacity for long-term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self-sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms’ programs focus on the following seven human essentials: economic stability, health and wellness, transportation, education, access to fair credit and community belonging.
THE MISSION - Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm.
Overview of Role:
- Create engaging visual and written content across digital and print platforms, including flyers, newsletters, presentations, signage, and promotional materials
- Ensure brand consistency across all internal and external communications
- Assist in maintaining and evolving Bonton Farms’ visual identity across departments and programs
- Review creative assets for alignment with brand standards before publication or distribution
- Develop, schedule, and manage content across social media platforms
- Monitor engagement, respond appropriately when needed, and track performance metrics
- Support digital marketing campaigns that promote events, programs, fundraising efforts, social enterprises, and community initiatives
- Assist with email marketing campaigns using platforms such as Mailchimp
- Maintain marketing calendars to ensure timely and coordinated communications
- Design or coordinate graphics for campaigns, advertisements, and organizational communications
- Assist in coordinating video content, photography, and storytelling assets
- Work with outside designers, photographers, videographers, and freelancers when needed
- Support production of materials for presentations, events, donor communications, and promotional campaigns
- Build strong collaborative relationships with internal teams including:
- Wellness Center
- Social Enterprises
- Farm Operations
- Development
- Community Programs
- Translate departmental priorities into clear marketing deliverables
- Help departments communicate initiatives in a way that reflects Bonton Farms’ mission and impact
- Serve as a point of contact for internal departments requesting marketing support, gathering necessary information and clarifying needs.
- Coordinate swag, business cards, and YoDeck TV display content in collaboration with department leads.
- Maintain the marketing calendar in Hive to support visibility, planning, and timely execution.
- Support development and execution of marketing campaigns and seasonal promotions
- Assist in campaign tracking, reporting, and optimization
- Coordinate deadlines, approvals, and deliverables across multiple active projects
- Help ensure campaigns are completed on time and aligned with organizational priorities
- Research vendors and suppliers for marketing-related needs, including merchandise and printed materials.
- Coordinate with external vendors, designers, printers, freelancers, and media partners
- Review deliverables for quality, consistency, and alignment with project goals
- Assist in managing timelines and communication with third-party creative resources
- Communicate respectfully and professionally with colleagues across all departments.
- Respond promptly to requests and follow through on assigned tasks.
- Accept feedback and direction constructively and apply guidance to future work.
- Offer suggestions and solutions when identifying challenges.
- Refrain from engaging directly with Grocery Connect unless specifically directed.
- Provide day-to-day marketing support to the Marketing Department team, including assisting Marketing Strategist with assigned projects and tasks.
- Prioritize responsiveness, clarity, organization, and follow-through on all delegated work.
- Prior experience in marketing, communications, branding, or related field
- Strong understanding of digital marketing principles and content strategy
- Demonstrated experience managing professional social media accounts in business, nonprofit, community, corporate, or e-commerce settings
- Buffer
- Metricool
- Meta Business Suite
- Experience with graphic design tools such as:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Express
- Canva
- Comfortable managing multiple digital assets and file organization
- Familiarity with email campaign analytics and reporting
- Strong organizational skills with ability to manage multiple projects simultaneously
- Ability to work independently and meet deadlines in a fast-paced environment
- Excellent written and visual communication skills
- Strong attention to detail
- Ability to adapt quickly to changing priorities
- Passion for community-driven work
- Alignment with Bonton Farms’ mission and values
- Ability to tell stories that reflect dignity, impact, and authentic community engagement
- Experience in nonprofit marketing, community engagement, or mission-driven branding
- Experience supporting events, donor communications, or fundraising campaigns
- Photography or basic video editing experience is a plus
- Self-starter with the ability to manage multiple projects and deadlines.
- Strong interpersonal and communication skills to engage diverse stakeholders.
- Collaborative team player with a solutions-focused mindset.
Somos un empleador con igualdad de oportunidades y todos los candidatos calificados recibirán consideración por el empleo sin distinción de raza, color, religión, sexo, origen nacional, estado de discapacidad, estado de veterano protegido o cualquier otra característica protegida por la ley.
Our Mission
Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm.
Vision
The change in Bonton becomes the change in the World.
Core Principal
Our values are bathed in our Christian faith, born out of a passion for people and guide how we put them into action.
What is Bonton?
For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton, a community in South Dallas, that were a given elsewhere. People here experienced higher rates of diabetes, stroke and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive - health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education and access to fair credit. Today, the community is transforming, and healing is coming from within.
Who We Are
Bonton Farms is on a mission is to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place-based interventions to build community capacity for long-term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self-sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms’ programs focus on the all of the seven human essentials that the community has been denied for so long. We invite you to come and join us in the transformation!
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